SEO Overview

SEO Ranking Overview

Search Engine Optimization is a process that requires a lot of work, a lot of time, and a lot of patience.

SEO is a bit different than other marketing strategies and understanding these differences will help us to stay on course for running and measuring a successful SEO campaign. Patience is a virtue. And that couldn't be truer than with SEO. Approach this as a long term process that builds long term value.

SEO is not a one-time project. It's a process that you'll continue for the long haul. You also wanna keep in mind that search engines don't necessarily interact with your website immediately.

Being patient and true to your strategy will help you stay focused on the SEO process that you will have laid out. Another thing to expect with SEO is change within the search engines. And it's important to realize and accept that we have no control over this.

one of the biggest expectations for a successful SEO campaign is to realize that you're really optimizing for two audiences; the search engine and real human beings.

It's really easy to focus in on what we think the search engines will like about our site, but the real audience that generates business on your website are people. While they may never find us if we don't show up on a search engine results page, it’s people that drive the bottom line. The fortunate thing is that the search engines know that. Search engines have the ultimate goal to generate search results that people will find useful and helpful. If you build your authority and create content that's interesting to people, and if you do it in a way that's friendly to the computerized audience as well, the long term and consistent goal of the search engines is to reward that.

While search engines don't charge you for listing your web pages, planning and implementing SEO in your organization is certainly not free. You'll need to spend the time, money, and resources to do this the right way.

Good SEO can essentially provide you a stream of some of the most targeted, intentional traffic that you could possibly ask for. But more than that, one of the biggest benefits of search engine optimization is the ability to actually measure your results. You can use your website analytics data to find out exactly how successful you are in acquiring search engine users.